It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at Intuitive. As a global leader in robotic-assisted surgery and minimally invasive care, our technologies—like the da Vinci surgical system and Ion—have transformed how care is delivered for millions of patients worldwide
We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world
This position will implement and execute marketing programs for the Region and drive adoption and growth of surgical procedures. The focus will be in the specialties of Urology and Gynaecology, together with responsibility for marketing activities relating to da Vinci Single Port. The Marketing Manager is also expected to work with a cross-functional regional sales and training team, working closely with the European marketing group as well as other departments including Medical Affairs, Clinical Affairs, FSO, GPA, GAVE and MACA
da Vinci
The primary function of this position is to be able to execute the following global marketing standards at a country/regional level:
Open/MIS rate, National outcomes, surgeon/patient/hospital segments, reimbursement levels, incumbent surgical techniques and KOLs etc
Understand your market
Help define what is being driven and why within commercial org and keep all teams focused on this “commercial strategy”
Maintain alignment on target procedures/products –
Build Value Props Stories, Tools, Events and Engage 3Ps (Physician, Patient, Provider)
with strong technique, outcomes, and use of advanced technology
Develop Speaker/Teacher /Executive
Quantify the impact (QTI) – clinical, economic, strategic evidence
on daVinci surgery to ensure support and partnership
Align with relevant Surgical and Executive societies
Develop and execute regional/country marketing tactics. This will include detailed activities to be implemented in a defined timeline and budget, strong collaboration with the European marketing team and local sales leadership
Strong partnering with clinical and capital sales teams in a growing competitive environment for analysis, targeting and regional action planning purposes